Was sind die erfolgreichsten Kooperationen in der Spieleindustrie? (2024)

Just name it - PUBG and it successor PUBG Mobile. You cant name a game concept that become affordable for many and win gaming landscape. Huge win for an original and Tencent mobile game

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3. TEKKEN 8: Fans got really excited to hear the news that TEKKEN 8 for the first time ever in the history of the franchise, that it's going to support Cross-Play. This is very vital to overall experience as players will have less waiting-time in the practice sessions and get more battles.

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1. Fortnite's cross-platform play in 2018: Breaking down platform barriers, it revolutionized multiplayer experiences, boosting engagement and fostering a massive, unified community.2. Call of Duty: Modern Warfare II cross-platform: Continuing the trend, CoD's cross-platform integration in 2022 further solidified the shift towards platform-agnostic multiplayer, promoting accessibility and player choice.

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1 Final Fantasy VII Remake: Square Enix's faithful yet innovative reimagining of the classic RPG in 2020 resonated with both nostalgic fans and newcomers, achieving critical acclaim and commercial success.2. Shadow of the Colossus Remake: Bluepoint Games' masterful 2018 remake breathed new life into the beloved PlayStation 2 title, offering stunning visuals and refined gameplay while preserving the original's essence.

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Even though some old titles from famous franchises are dead, but this culture of remakes is often demanded by the fans and community of the franchise. It gives the players the hits of nostalgia and travels them back to the old good times. Ranging from GTA to Assassin's Creed. There are going to be seen a lot of the remakes for many more games.

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I would say Fortnite is a great example, and one of the first to do it regularly with big brands and well-known figures, started with Marvel and Thanos and now they have new collaborations frequently (Starwars, Dragonball, Rick and Morty etc), Lego is a big one where players just love the new playable Lego world.

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Crossovers and mashups represent a creative fusion in gaming, blending different franchises and genres to create novel experiences. They spark excitement by uniting disparate characters and worlds, offering players both surprise and familiarity. Games like Super Smash Bros. and Kingdom Hearts showcase the potential of this approach, marrying varied universes to captivate fans. This innovative blend not only broadens the appeal of games but also allows for exploring fresh, imaginative gameplay dynamics.

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Here more examples :Minecraft: Famous for its extensive modding community and the ability for players to create their own worlds and scenarios.The Sims series: Known for its robust community creating custom content like clothing, furniture, and even gameplay modifications.Kerbal Space Program: Allows players to create their own spacecraft and missions, with a strong community creating mods for additional features.Grand Theft Auto series (especially GTA V): Offers extensive modding opportunities, with a community creating everything from new vehicles to entire gameplay overhauls.Warcraft III: The custom game modes created by players, like Defense of the Ancients, laid the foundation for entire game genres (MOBAs).

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1. Minecraft's thriving modding community: Minecraft's open platform empowers players to create and share custom content, adding endless variety and replayability, fueling the game's long-term success and sparking a thriving creative community.2. Valve's Dota 2 Workshop: Allowing players to design and sell cosmetic items for the game, Dota 2's Workshop directly incentivizes user creativity and generates significant revenue for both Valve and players, fostering a sustainable and engaged ecosystem.

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Each year more and more IP-based players figure in the top games of the year list, with the biggest studios taking big bets on them. In 2023 we saw great examples of that with Spider-Man 2 from Imsoniac/Playstation, and Star Wars: Jedi Survivor from EA to name a few. But why are Studios investing so much in these IPs? According to Video Game Insights, almost 40 games were published A DAY on steam only in 2023 (!). Building a game has never been easier, and that means competition is increasing significantly in the upcoming years. With more competitors out there wanting the player's attention, bringing well-known IPs that have a deep connection with their audience can be a game changer for the game to stand out in the crowd.

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Here are some great examples our team worked on:- Mobile Legends: Bang Bang x Transformers- Mafia City x Peaky Blinders- TNMT x Match Masters- Last Fortress x The Boys- Top War x Transformers- Pacific Rim x Top War- Puzzles & Survival x The Walking Dead- G.I. JOE x Puzzles & Survival- The Walking Dead x Last Shelter- Transformers x Mini World

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Licensing can be a fantastic source of success, and deals can range from using a fictional universe like in Warhammer 40k Darktide (Games Workshop x Fatshark) to collaborations with toy companies like in Monopoly Go (Hasbro x Scopely) to licensing historical letters from the Imperial War Museum for your next WW2 game.But licensing always comes with challenges and constraints that many start-ups and aspiring studios are unaware of. In general, the greater the brand, the more complicated your project.To the ones interested in learning about licensing, I always recommend attending the Brand Licensing Europe Expo in London or if you can afford, the edition in Las Vegas.

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1. Sony and Naughty Dog's partnership: This long-standing collaboration has produced some of the PlayStation's most acclaimed titles like Uncharted and The Last of Us, showcasing the success of combining in-house talent with external expertise.2. Ubisoft's Massive Entertainment and Reflections: The co-development of Tom Clancy's The Division series combined Massive's open-world expertise with Reflections' shooter mechanics, resulting in a unique and commercially successful franchise.

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Outsourcing is omnipresent in the industry, no matter the size of the studio. It ranges from art creation to development, with localization and sound effects being the most commonly outsourced elements.Increasingly, with the growing number of remasters being released each year, publishers don’t hesitate to co-develop or actually outsource the entire development of a game to external companies. A prime example is the "Command & Conquer Remastered Collection," developed by Petroglyph Games, which received widespread acclaim. Other recent notable collaborations include - Remedy and D3T for "Alan Wake Remastered"- Retro Studio with Iron Galaxy Studios for the "Metroid Prime Remaster."

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Understanding of the target audience is crucial; collaborations should appeal to both parties' existing fan bases, while attracting new players. Intellectual property alignment is another important consideration; the brands or franchises involved must complement each other to create a cohesive and engaging experience. Marketing strategy is also essential; a well-planned promotional campaign can generate excitement and anticipation, leading to a more successful launch. Technical compatibility is a must, ensuring that the collaborative effort runs smoothly across different platforms and systems. Additionally, maintaining the quality and integrity of each involved brand is vital.Finally, consider the long-term impact.

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POWERUPS:What is the best/most common career to jump into the video game business scene? Finance, Software Engineer, Corporate, Sales..?maybe all, maybe none. From my perspective there‘s no such origin, only the discovery of how amazing can be the career you choose for life. Work for fun and fun to work. Life is too short to live it expecting to find the ideal scenario. It can be built day by day giving the best to your partners and see how it expand naturally along your days. The power ups are the chances you give to yourself to make a day better than yesterday.

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