Estás creando anuncios en Facebook. ¿Cuáles son las mejores herramientas de edición de video para usar? (2024)

KPIs!Selecting video editing tools for Facebook ads should be based on your campaign goals and budget. For high-end productions, Adobe Premiere Pro offers professional features but at a higher cost. Final Cut Pro is another premium option, preferred for its advanced capabilities and efficiency on Macs. For tighter budgets or simpler projects, Canva and InShot provide cost-effective, user-friendly solutions with ample features for creating engaging content. Balancing your objectives with financial constraints will guide you to the best tool choice for impactful Facebook advertising.

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One thing I have seen is that video ads play a very crucial part in online ads as we often see higher engagement there than others. But before opting for a video editing tool brands should check the budget & goal of the campaign, time that a brand can devote along with the industry they are in as it will determine the need for the same. For example, if a brand is into Healthcare or Beauty industry, they can go for the professional tool using which brands can display the content/ingredient involved, how to use the product, and the product itself in detail. It helps in better retention. On the other hand, apparel brands can opt for simple tools. But in both the cases the focus point of video should only be the "PRODUCT" and nothing else!

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The first thing you need to think of is what are you doing different? Everything is digital these days so maybe it's time to go back to analog. You should consider buying a Super 8mm camera and a reel of 8mm film. Once you've gotten your footage, invest in a good pair of scissors. I mean a good pair. Sharp and comfortable. There's nothing worse than having to contort your hand to fit a pair of scissors that are too small. Precision is super important because you don't want to cut through a frame accidentally, so yes the sharpest pair you can find. I'm not really sure what comes after that whether there are clamps or they use glue or whatever, but some type of way to combine strips of video is absolutely necessarily.

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Quality.... is #1For creating Facebook ads, tools like Adobe Premiere Pro and Final Cut Pro offer professional-grade editing features suitable for various devices and formats. For more accessible options, Canva and InShot provide user-friendly interfaces ideal for quick edits and social media-specific formats. Ensure videos are optimized for mobile viewing, considering most Facebook users access the platform via smartphones. Using these tools, you can create engaging, high-quality videos that adhere to Facebook's recommended aspect ratios and file sizes, enhancing your ad's performance on the platform.

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Actually, I agree with this. One of the key factors that will determine the smooth flow of video creation and supply of videos for ads will be the time that the brand can allot along with the availability of skill needed to operate the video editing tool. Many video editing tools are easy to operate but often lack many key features that can enhance the video quality but at the same time tools that have these features need professional skills to manage. That's why finding the right balance between the skills that brands have, the time that can be allotted, the video editing tool that the brand wishes to use and the type of videos that the brand wants to create should be of utmost importance as it will have an impact over the performance.

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Skill = is everything!When creating Facebook ads, your choice of video editing tools should align with your expertise and available time. For beginners or those with limited time, user-friendly options like Canva and InShot offer quick, effective solutions with pre-made templates. Advanced users might prefer Adobe Premiere Pro or Final Cut Pro, which provide extensive editing features for more customized and professional results. Consider the complexity of your ad concept and your proficiency with these tools to ensure a smooth editing process and high-quality video content.

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For absolute video pros and intricate projects:Adobe Premiere Pro, Final Cut Pro X, DaVinci Resolve are great super high-quality options.However, for those looking for simplified solutions to produce high-quality content at scale, I would recommend drag-and-drop interface tools like PlayPlay and InVideo.PlayPlay specifically is AI-powered, gives you access to Getty media, comes with 100s customizable-templates and includes most of major editing features. Making it one of my favorites when creating high-quality videos fast and with minimial effort.

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Tools:For creating Facebook ads, Adobe Premiere Pro and Final Cut Pro are top choices for advanced editing, offering comprehensive features for professional results. Canva and InShot are more accessible for beginners, providing easy-to-use interfaces and quick editing options. These tools cater to a range of skill levels and project complexities, ensuring high-quality video content for effective Facebook advertising.

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For small teams with less budget and experience, I recommend:- Zubtitle.com- iMovie- CanvaAlthough really powerful, most companies will rarely need these expert tools:- Adobe Premiere Pro- Final Cut Pro

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For creating Facebook ads, Adobe Premiere Pro and Final Cut Pro are recommended for their advanced features and professional outcomes. For simpler, quicker edits, tools like Canva and InShot offer user-friendly interfaces and are suitable for those with less video editing experience. These tools cater to a range of needs, from basic to complex video projects, ensuring high-quality content tailored for social media engagement.

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Some of the other things that you can look for in a video editing tool are as follows: 1. You can see if they have the "free trial" videos, it will help you understand the skill required to operate the tool 2. Since you will be on screen while editing a video, you can also check if the tool has a feature to "personalize interface" as it may help you stay focused 3. You can also check how many editing tracks are available for you 4. You can also check for special effects provided in the tool and music/sound I think these factors will help you find the right video editing tool for your business.

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Another bit of insight on this subject; choose a program that you are comfortable with to assist you in completing your project. I mostly use Adobe Premiere Pro, however; Filmora is a pretty decent program to play around with.

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Já tive certo preconceito com ferramentas de vídeo mais simples que surgiram recentemente, não aceitava o uso delas em projetos profissionais. Hoje enxergo que elas tornaram mais democrático a edição, possibilitando que outras pessoas que não tem condições de acesso a super ferramentas possam editar seus videos de forma profissional. Em meu trabalho, me deu a possibilidade de ser mais versátil para projetos simples otimizando ainda mais meu tempo.

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